Cash for gold mailer

The classic "cash for gold" mailer!

A cash for gold mailer is a type of direct mail piece that is designed to encourage people to send in their unwanted gold jewelry, coins, or other gold items in exchange for cash. These mailers typically feature a bold headline, eye-catching graphics, and a simple, easy-to-follow process for sending in their gold.

Here's a breakdown of what a typical cash for gold mailer might look like:

Front Side:

• A bold headline that grabs attention, such as "Get Cash for Your Gold!"
• A prominent image of a gold item, such as a necklace or ring
• A brief summary of the offer, such as "Send in your unwanted gold and get paid!"

Back Side:

• A detailed explanation of the process, including:
  • How to identify the types of gold items that are eligible for cash
  • How to determine the value of their gold items
  • How to send in their gold items, including a pre-paid return envelope
• A list of the benefits of sending in their gold, such as:
  • Easy and convenient way to get cash for unwanted gold
  • No hassle or fuss, just send in your gold and get paid!
  • Competitive prices for their gold items

Call-to-Action:

• A clear call-to-action, such as "Send in your gold today and get paid!" or "Get a free appraisal and cash for your gold!"
• A sense of urgency, such as "Limited time offer" or "Don't miss out on this opportunity!"

Return Address:

• A return address that includes the company's name, address, and phone number, so that customers can easily contact them with questions or to send in their gold.

Overall, a cash for gold mailer is designed to be attention-grabbing, easy to understand, and easy to follow. By highlighting the benefits of sending in their gold and making the process simple and convenient, these mailers can be an effective way to generate leads and drive sales for companies that buy gold.