Clickable image in email
The clickable image in email!
A clickable image in an email is an image that, when clicked, takes the recipient to a specific webpage, landing page, or even a download link. This is a common technique used in email marketing campaigns to drive traffic, generate leads, or encourage conversions.
Here's how to create a clickable image in an email:
Method 1: Using HTML and CSS
- Create an HTML file with the image and the link you want to use.
- Use CSS to style the image and add a hover effect (optional).
- Use the
<a>
tag to wrap the image and link it to the desired URL. - Use the
href
attribute to specify the link URL. - Use the
target
attribute to specify whether the link should open in a new tab or window.
Example:
<a href="https://www.example.com" target="_blank">
<img src="image.jpg" alt="Click to visit our website" style="cursor:pointer;">
</a>
Method 2: Using Email Marketing Software
- Use an email marketing software like Mailchimp, Constant Contact, or Campaign Monitor.
- Create a new email campaign and add the image to the email content.
- Use the software's built-in link feature to link the image to the desired URL.
- Customize the link text and appearance as needed.
Example (using Mailchimp):
- Create a new email campaign in Mailchimp.
- Add the image to the email content.
- Click on the image and select "Edit link" from the dropdown menu.
- Enter the desired URL and customize the link text and appearance.
Best Practices
- Make sure the image is relevant to the content and target audience.
- Use a clear and descriptive alt text for the image.
- Test the clickable image in different email clients and devices.
- Use a tracking pixel or link tracking to monitor the performance of the clickable image.
- Ensure the link is secure (HTTPS) to avoid any security warnings or issues.
By following these methods and best practices, you can create a clickable image in your email that drives engagement and conversions!