Creative direct mailer

Here's an example of a creative direct mailer:

Concept: "Escape to a Tropical Getaway"

Target Audience: Busy professionals aged 25-45 who have shown interest in travel and relaxation.

Direct Mailer:

Envelope: A bright blue envelope with a tropical palm tree design and a clear plastic window to showcase the contents.

Letter: A personalized letter that addresses the recipient by name and speaks directly to their desire for a break from the daily grind.

"Dear [Name],

Are you tired of feeling like you're stuck in a rut? Do you dream of escaping to a tropical paradise where the only thing you have to worry about is what cocktail to order?

We've got just the thing for you! Our latest package deal to the Caribbean is the perfect solution for a quick and relaxing getaway. With luxurious all-inclusive resorts, pristine beaches, and crystal-clear waters, you'll feel like you're in a state of pure bliss.

And the best part? We're offering an exclusive discount just for you! Book your trip within the next two weeks and receive [insert discount percentage] off your entire package.

Don't miss out on this opportunity to treat yourself to the ultimate relaxation experience. Book now and get ready to escape to a tropical paradise!

Best, [Your Name]"

Inserts:

Call-to-Action: Book your trip within the next two weeks and receive the exclusive discount.

Tracking: Include a unique tracking code on the voucher to track the response rate and measure the effectiveness of the campaign.

Budget Breakdown:

Timeline:

This direct mailer aims to speak directly to the recipient's desire for relaxation and escape, while also highlighting the exclusive benefits of booking a trip with the company. The use of a personalized letter, glossy brochure, and tropical-scented notecards adds a touch of luxury and whimsy to the campaign, making it more memorable and engaging.