Deliverability icontact email

The importance of deliverability in email marketing!

iContact is an email marketing platform that helps you create and send targeted campaigns to your subscribers. However, even with the best content and design, your emails may not reach their intended recipients if they're not delivered successfully. That's where deliverability comes in.

What is deliverability?

Deliverability refers to the percentage of emails that are successfully delivered to the recipient's inbox, rather than being blocked, filtered, or marked as spam. It's a critical aspect of email marketing, as it directly impacts the effectiveness of your campaigns.

Why is deliverability important?

  1. Increased engagement: When emails are delivered successfully, you're more likely to see higher open rates, click-through rates, and conversion rates.
  2. Improved reputation: A good deliverability rate helps maintain a positive reputation for your brand and email address.
  3. Reduced bounce rates: Deliverability issues can lead to high bounce rates, which can harm your email marketing efforts.

Factors that affect deliverability in iContact

  1. Email list quality: A clean and up-to-date list with valid email addresses is essential for good deliverability.
  2. Content and formatting: Avoid using spammy keywords, excessive capitalization, and poor formatting, which can trigger spam filters.
  3. IP address reputation: iContact's IP address reputation can impact deliverability. Make sure to monitor and maintain a good reputation.
  4. Domain and authentication: Verify your domain and set up authentication protocols like SPF, DKIM, and DMARC to prevent spoofing and improve deliverability.
  5. Compliance with anti-spam laws: Ensure you comply with anti-spam laws like CAN-SPAM and GDPR to avoid being flagged as spam.
  6. Email frequency and volume: Avoid sending too many emails too frequently, as this can lead to deliverability issues.
  7. Subscriber engagement: Encourage subscriber engagement by providing valuable content and allowing them to easily unsubscribe.

Tips to improve deliverability in iContact

  1. Segment your list: Segment your list to ensure you're sending targeted campaigns to engaged subscribers.
  2. Use a clear and concise subject line: Craft a subject line that accurately reflects the content of your email.
  3. Use a clear and recognizable "From" name: Use a recognizable "From" name and email address to help subscribers trust your emails.
  4. Monitor and adjust: Monitor your deliverability rates and adjust your campaigns accordingly.
  5. Use iContact's deliverability tools: Leverage iContact's built-in deliverability tools, such as their deliverability score and email authentication features.

By following these best practices and tips, you can improve the deliverability of your iContact emails and increase the effectiveness of your email marketing campaigns.