Direct mail layout

A well-designed direct mail layout can help grab the attention of your target audience, communicate your message effectively, and drive conversions. Here are some key elements to consider when designing a direct mail layout:

1. Header: The top section of your mailer, typically featuring your company's logo, name, and address.
2. Hero Image: A prominent image that grabs attention and sets the tone for the rest of the mailer.
3. Headline: A clear, concise, and compelling headline that communicates the main message or offer.
4. Subheading: A secondary headline that provides additional context or supporting information.
5. Body Copy: The main text of your mailer, which should be easy to read, concise, and engaging.
6. Visuals: Images, graphics, or illustrations that support your message and make the mailer more visually appealing.
7. Call-to-Action (CTA): A clear and prominent CTA that tells the recipient what action to take next.
8. Offer: A special offer, promotion, or incentive that encourages the recipient to take action.
9. Footer: The bottom section of your mailer, typically featuring your company's contact information, website, or social media links.
10. White Space: Adequate use of white space (also known as negative space) to make the mailer easy to read and visually appealing.

Here's a sample direct mail layout:

Header

• Company logo
• Company name
• Address

Hero Image

• A high-quality image that grabs attention

Headline

• "Limited Time Offer: Get 20% Off Your Next Purchase!"

Subheading

• "Don't miss out on this amazing opportunity to save big on our best-selling products!"

Body Copy

• "As a valued customer, we're excited to offer you an exclusive 20% discount on your next purchase. Simply use the code SAVE20 at checkout to redeem your discount. Don't miss out on this limited-time offer – shop now and start saving!"

Visuals

• A few strategically placed images or graphics to break up the text and make the mailer more visually appealing

Call-to-Action (CTA)

• "Shop Now and Start Saving!"

Offer

• "Limited time offer: 20% off all products"

Footer

• Company contact information
• Website URL
• Social media links

White Space

• Adequate use of white space to make the mailer easy to read and visually appealing

Remember to keep your direct mail layout clean, simple, and easy to read. Use a clear and concise message, and make sure your CTA is prominent and easy to follow.