Direct mail prices

The cost of direct mail can vary depending on several factors, including the size and complexity of your mailing, the type of mailpiece, the quantity, and the postal rates. Here are some general estimates for direct mail prices:

Postage Costs:

• First-Class Mail (letters and flats):
  • 1-ounce letter: $0.55
  • 2-ounce letter: $0.65
  • Flat (up to 13.5 x 15.75 inches): $1.20
• Standard Mail (bulk mail):
  • 1-ounce letter: $0.20
  • 2-ounce letter: $0.25
  • Flat (up to 13.5 x 15.75 inches): $0.40
• Non-Profit Mail (for qualified non-profit organizations):
  • 1-ounce letter: $0.15
  • 2-ounce letter: $0.20
  • Flat (up to 13.5 x 15.75 inches): $0.30

Printing and Mailing Costs:

• Printing costs:
  • Black and white printing: $0.05-$0.10 per piece
  • Color printing: $0.10-$0.20 per piece
• Mailing costs:
  • Sorting and processing: $0.05-$0.10 per piece
  • Postage and handling: $0.10-$0.20 per piece

Total Cost:

• For a simple direct mail campaign with a small quantity (less than 1,000 pieces):
  • Total cost: $0.50-$1.50 per piece
• For a medium-sized direct mail campaign (1,000-5,000 pieces):
  • Total cost: $0.30-$1.00 per piece
• For a large direct mail campaign (5,000-10,000 pieces):
  • Total cost: $0.20-$0.80 per piece
• For a very large direct mail campaign (over 10,000 pieces):
  • Total cost: $0.10-$0.60 per piece

Additional Costs:

• Design and layout: $500-$2,000
• Copywriting and content creation: $500-$2,000
• List rental or purchase: $50-$500
• Data processing and sorting: $100-$500
• Mailing list cleaning and verification: $50-$200

Keep in mind that these are general estimates, and the actual cost of your direct mail campaign may vary depending on your specific needs and requirements. It's always a good idea to get quotes from multiple vendors and to carefully review your costs before launching a direct mail campaign.