Direct mailer format

A direct mailer is a physical piece of mail that is sent directly to a customer or prospect with the intention of promoting a product, service, or idea. Here is a common format for a direct mailer:

Envelope:

The envelope should be attention-grabbing and relevant to the content inside.
Use a clear and concise headline or message on the envelope to entice the recipient to open it.
Use a standard size envelope, such as #10 or A2.

Letter or Insert:

The letter or insert should be the main content of the direct mailer.
Keep it concise and to the point, focusing on the key message or offer.
Use a clear and easy-to-read font, such as Arial or Helvetica.
Keep the length of the letter or insert to one or two pages at most.

Visuals:

Use high-quality images or graphics to break up the text and make the mailer more visually appealing.
Use images that are relevant to the content and message of the mailer.
Avoid using too many images, as this can make the mailer look cluttered.

Call-to-Action:

Include a clear call-to-action (CTA) that tells the recipient what action to take next.
The CTA should be prominent and easy to read.
Use action-oriented language, such as "Call now" or "Visit our website".

Offer or Promotion:

Include an offer or promotion that is relevant to the content and message of the mailer.
Make sure the offer is clear and easy to understand.
Use a sense of urgency, such as a limited-time offer, to encourage the recipient to take action.

Return Address:

Include a return address on the envelope and/or letterhead to make it easy for the recipient to respond.
Use a clear and easy-to-read font for the return address.

Other Elements:

Consider including other elements, such as a reply card, a business reply envelope, or a tear-off tab, to make it easy for the recipient to respond.
Use a consistent design and layout throughout the mailer to create a professional and cohesive look.

Here is an example of a direct mailer format: