Direct mailing list broker

A direct mailing list broker is a company or individual that specializes in providing mailing lists to businesses, organizations, and individuals who want to reach their target audience through direct mail marketing. Here are some key services that a direct mailing list broker typically offers:

  1. List compilation: They compile mailing lists from various sources, such as public records, surveys, and other databases.
  2. List rental: They rent mailing lists to clients, allowing them to use the list for a specific period of time.
  3. List purchase: They sell mailing lists to clients, giving them ownership of the list.
  4. List management: They manage mailing lists for clients, ensuring that the lists are up-to-date and accurate.
  5. List segmentation: They segment mailing lists to target specific audiences, such as by demographics, interests, or behaviors.
  6. List appending: They append additional data to existing mailing lists, such as email addresses or phone numbers.
  7. List cleansing: They cleanse mailing lists to remove duplicates, deceased individuals, and other errors.

Direct mailing list brokers often specialize in specific industries or niches, such as:

  1. Residential mailing lists: They provide lists of homeowners, renters, or individuals with specific demographics.
  2. Business mailing lists: They provide lists of businesses, including companies, executives, and decision-makers.
  3. Non-profit mailing lists: They provide lists of donors, volunteers, or supporters for non-profit organizations.
  4. Healthcare mailing lists: They provide lists of healthcare professionals, patients, or individuals with specific health conditions.
  5. Financial mailing lists: They provide lists of financial professionals, investors, or individuals with specific financial interests.

When selecting a direct mailing list broker, consider the following factors:

  1. Accuracy: Look for a broker with a high level of accuracy in their list compilation and management.
  2. Relevance: Ensure that the broker has a list that is relevant to your target audience and industry.
  3. Cost: Compare prices among different brokers to find the best value for your budget.
  4. Service: Evaluate the broker's customer service and support to ensure they can meet your needs.
  5. Compliance: Verify that the broker complies with relevant laws and regulations, such as the Telephone Consumer Protection Act (TCPA) and the General Data Protection Regulation (GDPR).

Some popular direct mailing list brokers include:

  1. InfoUSA
  2. Experian Marketing Services
  3. Acxiom
  4. Dun & Bradstreet
  5. ListSource
  6. MeritDirect
  7. Response Marketing Group
  8. Data Axle
  9. Lattice Engines
  10. ReachForce