Direct marketing self mailers
Direct marketing self-mailers are a type of direct mail piece that is designed to be mailed directly to a targeted audience without the need for a third-party mail house. Here are some common types of self-mailers:
- Postcards: A single-sided piece of cardstock with a message, image, or offer on one side and a return address on the other.
- Brochures: A multi-page document that is folded and mailed in an envelope.
- Fliers: A single-sided piece of paper with a message, image, or offer.
- Self-mailers with envelopes: A self-mailer that is enclosed in an envelope, often with a personalized message or offer.
- Stickers: A self-mailer that is a sticker with a message, image, or offer.
Benefits of self-mailers:
- Cost-effective: Self-mailers are often less expensive than traditional direct mail pieces.
- Targeted: Self-mailers can be targeted to specific audiences or demographics.
- Measurable: Self-mailers can be tracked and measured for effectiveness.
- Flexible: Self-mailers can be designed to fit a variety of marketing goals and objectives.
Common uses for self-mailers:
- Promotions: Self-mailers are often used to promote products, services, or events.
- Lead generation: Self-mailers can be used to generate leads or collect contact information.
- Brand awareness: Self-mailers can be used to raise awareness of a brand or product.
- Customer retention: Self-mailers can be used to retain customers or encourage repeat business.
Design considerations for self-mailers:
- Keep it simple: Self-mailers should be easy to read and understand.
- Use eye-catching graphics: Self-mailers should have attention-grabbing graphics and images.
- Include a clear call-to-action: Self-mailers should encourage the recipient to take a specific action.
- Use a clear and concise message: Self-mailers should have a clear and concise message that communicates the value proposition.
- Make it easy to respond: Self-mailers should make it easy for the recipient to respond or take action.
Some popular self-mailer formats:
- Tri-fold: A self-mailer that is folded into three panels.
- Accordion: A self-mailer that is folded into multiple panels that can be expanded or contracted.
- Roll-fold: A self-mailer that is rolled into a cylindrical shape and then folded.
- Z-fold: A self-mailer that is folded into a zigzag pattern.
When designing a self-mailer, consider the following:
- Size: Self-mailers should be large enough to be easily read, but small enough to fit in a standard envelope.
- Paper stock: Self-mailers should be printed on high-quality paper stock that is durable and easy to read.
- Color: Self-mailers should use a color scheme that is consistent with the brand and is easy to read.
- Typography: Self-mailers should use a clear and easy-to-read font.
- Imagery: Self-mailers should include high-quality images that are relevant to the message and audience.