Do i put a return address on business reply mail
When using Business Reply Mail (BRM), you don't need to include a return address on the mailpiece. Here's why:
- BRM is designed for one-way communication: BRM is typically used for surveys, questionnaires, or other types of mail that are sent to customers or prospects, and you're expecting them to respond back to you. Since you're not expecting a response, you don't need to include a return address.
- The USPS handles the return: When a customer responds to your BRM, the USPS will automatically return the mailpiece to you at no additional cost. The USPS will affix a "Return Service Requested" label to the mailpiece, which indicates that it's being returned to the sender (you).
However, it's still a good idea to include a "Reply to" or "Contact Us" information on your BRM, so that customers know where to send their responses. This can be in the form of a phone number, email address, or physical address.
Here's an example of how you could format your BRM:
[Your Company Name] [Your Company Address] [City, State, ZIP] [Phone Number] [Email Address]
[Survey/Questionnaire Content]
By including this information, you're making it easy for customers to respond to your BRM, and you're also providing them with a way to contact you if they have any questions or need further assistance.
Remember to always follow the guidelines set by the USPS and the Federal Trade Commission (FTC) when using BRM.