Everydoor direct mail usps
Every Door Direct Mail (EDDM) is a cost-effective way to reach a large audience through the United States Postal Service (USPS). Here's an overview of EDDM and how it works:
What is Every Door Direct Mail (EDDM)?
EDDM is a USPS program that allows businesses to send mailings to every address in a specific geographic area without needing to purchase a mailing list or obtain permission from the recipients. This program is designed for local businesses, organizations, and individuals who want to reach a large audience in their area.
How does EDDM work?
To use EDDM, you'll need to follow these steps:
- Choose your target area: Select the geographic area you want to target, such as a city, zip code, or carrier route.
- Design your mailpiece: Create a mailpiece that meets USPS regulations, including size, shape, and content requirements.
- Order your mailpieces: Order your mailpieces through a USPS-approved vendor or online through the USPS website.
- Pay for postage: Pay for postage using a USPS-approved payment method.
- Drop off your mailpieces: Drop off your mailpieces at a USPS location or have them picked up by a USPS representative.
Benefits of EDDM
EDDM offers several benefits, including:
- Cost-effective: EDDM is often less expensive than traditional direct mail methods.
- Targeted audience: Reach a specific geographic area or demographic without needing to purchase a mailing list.
- Flexibility: Choose from a variety of mailpiece sizes and shapes to fit your needs.
- Quick turnaround: Mailpieces are typically delivered within 3-5 business days.
EDDM regulations
To ensure your EDDM mailpiece is delivered successfully, make sure to follow these regulations:
- Size and shape: Mailpieces must be at least 6.125 inches tall and 11.5 inches long, and no larger than 15 inches tall and 23 inches long.
- Content: Mailpieces must be advertising in nature and not contain personal or confidential information.
- Postage: Pay for postage using a USPS-approved payment method.
- Delivery: Mailpieces will be delivered to every address in the target area, including residential and business addresses.
EDDM vs. traditional direct mail
EDDM is a great option for businesses and organizations that want to reach a large audience in their local area. However, traditional direct mail may be a better option if you need to target a specific demographic or have more complex mailing requirements.
Conclusion
Every Door Direct Mail is a cost-effective way to reach a large audience in your local area. By following USPS regulations and guidelines, you can create an effective EDDM campaign that helps you reach your marketing goals.