Globe and mail target audience
The Globe and Mail is a Canadian newspaper that targets a broad audience, but its primary focus is on:
- Business and finance professionals: The Globe and Mail is known for its in-depth coverage of business and financial news, making it a go-to source for professionals in these fields.
- Economically active Canadians: The newspaper targets Canadians who are interested in staying informed about national and international economic issues, as well as those who are active in the workforce or have a strong interest in business and finance.
- Influencers and decision-makers: The Globe and Mail aims to reach influential individuals who shape public opinion, make decisions that impact the economy, and are interested in staying informed about current events.
- Urban, educated, and affluent Canadians: The newspaper's target audience is likely to be urban dwellers with a higher level of education and income. This demographic is more likely to be interested in in-depth reporting, analysis, and commentary on national and international issues.
- Politically engaged Canadians: The Globe and Mail covers national and international politics, making it a source of information for Canadians who are interested in staying informed about political developments and issues.
In terms of demographics, the Globe and Mail's target audience is likely to be:
- Age: 25-55
- Education: University-educated or higher
- Income: Middle to upper-middle class
- Occupation: Professionals, entrepreneurs, and business owners
- Interests: Business, finance, politics, current events, and international news
It's worth noting that the Globe and Mail also has a strong online presence, which allows it to reach a broader audience and cater to different demographics and interests.