Globe and mail target audience

The Globe and Mail is a Canadian newspaper that targets a broad audience, but its primary focus is on:

  1. Business and finance professionals: The Globe and Mail is known for its in-depth coverage of business and financial news, making it a go-to source for professionals in these fields.
  2. Economically active Canadians: The newspaper targets Canadians who are interested in staying informed about national and international economic issues, as well as those who are active in the workforce or have a strong interest in business and finance.
  3. Influencers and decision-makers: The Globe and Mail aims to reach influential individuals who shape public opinion, make decisions that impact the economy, and are interested in staying informed about current events.
  4. Urban, educated, and affluent Canadians: The newspaper's target audience is likely to be urban dwellers with a higher level of education and income. This demographic is more likely to be interested in in-depth reporting, analysis, and commentary on national and international issues.
  5. Politically engaged Canadians: The Globe and Mail covers national and international politics, making it a source of information for Canadians who are interested in staying informed about political developments and issues.

In terms of demographics, the Globe and Mail's target audience is likely to be:

It's worth noting that the Globe and Mail also has a strong online presence, which allows it to reach a broader audience and cater to different demographics and interests.