Handwritten letter direct mail
The art of handwritten letters in direct mail marketing!
In today's digital age, a handwritten letter can be a powerful way to stand out from the crowd and make a personal connection with your audience. Here's why:
Why handwritten letters work:
- Personal touch: A handwritten letter conveys a sense of personal attention and care, which can be lost in digital communication.
- Unique and memorable: Handwritten letters are rare in today's digital landscape, making them more likely to be noticed and remembered.
- Emotional connection: A handwritten letter can evoke emotions and create a sense of connection with the recipient.
- Stand out from the noise: In a world of spam emails and generic marketing messages, a handwritten letter can be a refreshing change.
Tips for writing effective handwritten letters:
- Keep it concise: Aim for a few paragraphs at most. You want to make a point, not write a novel.
- Be personal: Address the recipient by name and make references to their specific interests or needs.
- Use a conversational tone: Write as you would speak to a friend. Avoid jargon and overly formal language.
- Include a clear call-to-action: Encourage the recipient to take a specific action, such as visiting your website or scheduling a consultation.
- Use a professional yet friendly signature: Sign your name legibly and include your contact information.
Best practices for incorporating handwritten letters into your direct mail campaign:
- Use a high-quality paper: Choose a paper that feels luxurious and is easy to read.
- Use a clear and legible handwriting style: Avoid using cursive or overly decorative handwriting that may be difficult to read.
- Include a personalized message: Address the recipient by name and make references to their specific interests or needs.
- Use a compelling headline: Grab the recipient's attention with a bold and attention-grabbing headline.
- Include a clear call-to-action: Encourage the recipient to take a specific action, such as visiting your website or scheduling a consultation.
Example of a handwritten letter:
Dear [Name],
I hope this letter finds you well. I wanted to take a moment to personally thank you for considering [Your Company] for your [specific need or interest]. We're thrilled to have the opportunity to work with you and help you achieve your goals.
As you may know, [briefly mention a relevant fact or statistic]. Our team has extensive experience in [specific area of expertise], and we're confident that we can help you [specific benefit or outcome].
If you're interested in learning more about how we can help you, please don't hesitate to contact me directly. I'd be happy to schedule a consultation at your convenience.
Thank you again for considering us. I look forward to the opportunity to work with you.
Best regards, [Your Name]
Remember, the key to a successful handwritten letter is to be personal, concise, and clear. By following these tips and best practices, you can create a powerful and effective direct mail campaign that resonates with your audience.