How to ask for referrals on mail
Asking for referrals through mail can be an effective way to generate new business leads and grow your customer base. Here are some tips on how to ask for referrals on mail:
- Use a personalized approach: Address the letter to a specific person, rather than a generic "Dear Customer" or "Dear Valued Client". This shows that you value their business and are willing to take the time to personalize your communication.
- Start with a strong opening: Begin your letter with a hook that grabs the reader's attention. This could be a testimonial from a satisfied customer, a statistic about your business, or a question that encourages them to engage with your message.
- Clearly state your ask: Be direct and clear about what you're asking for. In this case, you're asking for referrals. Make sure to specify what you're looking for (e.g. introductions to potential clients, recommendations, etc.).
- Provide value: Offer something of value in return for their referral. This could be a discount on their next purchase, a free consultation, or access to exclusive content.
- Make it easy to respond: Provide a simple way for them to respond, such as a reply card, a phone number, or an email address.
- Use a professional tone: Keep your language professional and polite. Avoid using jargon or overly technical terms that might confuse your reader.
- Include a call-to-action: End your letter with a clear call-to-action, such as "Please reply by [date] to let us know if you're willing to refer us to your network."
Here's an example of a referral request letter:
Dear [Name],
We hope this letter finds you well. We wanted to take a moment to express our gratitude for your business and the trust you've placed in us. Your loyalty means the world to us, and we're grateful to have you as a valued customer.
As we continue to grow and expand our services, we're always looking for new opportunities to help more businesses like yours. That's where you come in! We're reaching out to ask if you'd be willing to refer us to your network. Your endorsement would mean a great deal to us, and we're happy to offer a 10% discount on your next purchase as a thank you.
If you're willing to refer us, please reply to this letter by [date] and let us know if you're able to introduce us to any potential clients. We'd also be happy to provide a free consultation to help you get started.
Thank you again for your business, and we look forward to hearing from you soon.
Best regards,
[Your Name]
Remember to always proofread your letter for spelling and grammar errors before sending it out. Good luck!