How to effectively write a handwritten direct mail

Writing an effective handwritten direct mail piece requires a combination of creativity, persuasion, and attention to detail. Here are some tips to help you craft a compelling handwritten direct mail piece:

  1. Know your audience: Understand who your target audience is, what their pain points are, and what motivates them to take action. This will help you tailor your message and make it more relevant to them.
  2. Use a clear and concise headline: Your headline should grab the reader's attention and clearly communicate the benefit of your offer. Keep it short, simple, and to the point.
  3. Write a compelling introduction: Your introduction should draw the reader in and make them want to keep reading. Use a personal touch and make it relatable to your audience.
  4. Focus on benefits, not features: Instead of listing off features of your product or service, focus on the benefits it provides to the reader. How will it make their life better, save them time, or solve a problem?
  5. Use storytelling techniques: People are more likely to remember stories than facts and figures. Use anecdotes, examples, or case studies to illustrate your point and make your message more relatable.
  6. Use a conversational tone: Write in a friendly, approachable tone that makes the reader feel like they're having a conversation with you. Avoid jargon and overly technical language.
  7. Include a clear call-to-action: Tell the reader what action you want them to take next. Make it easy for them to respond by including a reply card, website, or phone number.
  8. Use a personal touch: Handwritten direct mail is all about personal connection. Use a personal touch by addressing the reader by name, sharing a personal anecdote, or including a handwritten note.
  9. Keep it concise: Keep your message concise and to the point. Aim for a length of 1-2 pages at most.
  10. Proofread and edit: Make sure to proofread and edit your handwritten direct mail piece carefully to ensure it's free of errors and flows smoothly.

Here's an example of a handwritten direct mail piece that incorporates these tips:

[Handwritten note]

Dear [Name],

I hope this letter finds you well. I wanted to take a moment to personally reach out to you and thank you for considering [Your Company]. We're a small business that's passionate about [Your Industry], and we're committed to providing the best [Product/Service] in the market.

I know that you're busy, and you're probably getting bombarded with offers from other companies. But I want to assure you that we're different. We're a family-owned business that's dedicated to building long-term relationships with our customers. We're not just looking to make a quick sale; we're looking to help you achieve your goals and solve your problems.

That's why I'm excited to offer you a special deal on [Your Product/Service]. For a limited time, you can get [Discount/Free Trial] on your first purchase. This is a one-time offer, so be sure to take advantage of it while you can.

If you have any questions or would like to learn more about how [Your Product/Service] can benefit you, please don't hesitate to reach out. You can reply to this letter, give us a call at [Phone Number], or visit our website at [Website].

Thank you again for considering [Your Company]. I look forward to hearing from you soon.

Best regards,

[Your Name]

[Handwritten signature]

Remember to keep your handwritten direct mail piece personal, concise, and focused on the benefits of your offer. With these tips, you'll be well on your way to crafting an effective handwritten direct mail piece that resonates with your audience.