How to make your newsletter mails not fall on spam

The eternal struggle! Here are some tips to help your newsletter emails avoid being marked as spam:

  1. Verify your domain: Set up a Domain Key (DKIM) and a Sender Policy Framework (SPF) to authenticate your emails and prevent spammers from sending emails on your behalf.
  2. Use a clear and relevant subject line: Avoid using all caps, excessive punctuation, or misleading subjects that might trigger spam filters.
  3. Use a legitimate "From" name and email address: Use a recognizable name and email address that matches your brand and domain.
  4. Include a physical address: Add a physical address to your email signature to help recipients verify your identity.
  5. Use a clear and concise "To" field: Avoid using generic "To" fields like "info@" or "support@". Instead, use a specific email address that's relevant to the content of the email.
  6. Avoid spammy keywords: Refrain from using keywords like "free", "win", "limited time offer", or "act now" in your subject line or email body.
  7. Use a clear and concise email body: Keep your email body brief, well-structured, and easy to read. Avoid using excessive HTML or images.
  8. Use a clear and visible unsubscribe link: Make it easy for recipients to unsubscribe by providing a clear and visible link.
  9. Avoid using too many links: While links are necessary, too many of them can trigger spam filters. Limit the number of links you include in your email.
  10. Use a reputable email service provider: Choose an email service provider (ESP) that has a good reputation and is known for delivering emails effectively.
  11. Segment your email list: Segment your email list to ensure that you're only sending emails to people who have opted-in to receive them.
  12. Monitor your email metrics: Keep an eye on your email metrics, such as open rates, click-through rates, and bounce rates. This will help you identify potential issues and make adjustments accordingly.
  13. Avoid using too many images: While images can enhance the visual appeal of your email, too many of them can trigger spam filters. Limit the number of images you include in your email.
  14. Use a clear and concise preheader: The preheader is the text that appears below or next to the subject line in some email clients. Use it to provide additional context or a brief summary of the email's content.
  15. Comply with anti-spam laws: Familiarize yourself with anti-spam laws like the CAN-SPAM Act in the US and the GDPR in the EU. Ensure that your email campaigns comply with these laws.
  16. Warm up your IP address: If you're sending emails from a new IP address, warm it up by sending small batches of emails to a small group of subscribers before sending to your entire list.
  17. Use a spam filter testing tool: Use a tool like SpamAssassin or SpamFilter to test your email campaigns and identify potential issues before sending them to your subscribers.
  18. Keep your email list clean: Regularly clean your email list by removing inactive or unengaged subscribers, as well as subscribers who have reported your emails as spam.
  19. Use a clear and visible "Reply to" address: Make it easy for recipients to reply to your email by providing a clear and visible "Reply to" address.
  20. Monitor your email deliverability: Keep an eye on your email deliverability metrics, such as bounce rates and complaint rates. This will help you identify potential issues and make adjustments accordingly.

By following these tips, you can help ensure that your newsletter emails avoid being marked as spam and reach your subscribers' inboxes.