How to sell with drip mails

Drip marketing, also known as drip campaigns or automated email marketing, is a powerful way to nurture leads and convert them into customers. Here's a step-by-step guide on how to sell with drip mails:

What is a drip mail?

A drip mail is a pre-written email sequence that is sent to a lead or customer at specific intervals, usually triggered by a specific action or event. The goal of a drip mail is to build a relationship with the lead, provide value, and eventually make a sale.

How to set up a drip mail campaign:

1. Define your goal: Determine what you want to achieve with your drip mail campaign. Is it to generate leads, nurture existing leads, or make a sale?
2. Identify your target audience: Who is your ideal customer? What are their pain points, interests, and behaviors?
3. Create a lead magnet: Develop a valuable resource, such as an eBook, webinar, or free trial, that will entice people to opt-in to your email list.
4. Design your email sequence: Plan out the emails you'll send, including the content, tone, and frequency. Typically, a drip mail campaign consists of 3-5 emails.
5. Set up your email automation tool: Choose an email marketing automation tool, such as Mailchimp, Constant Contact, or HubSpot, that allows you to create and send automated email sequences.
6. Create your email templates: Design and create the email templates for each stage of your sequence.
7. Write engaging email content: Craft compelling subject lines, introductions, and body copy that resonate with your target audience.
8. Add a clear call-to-action (CTA): Include a clear CTA in each email, such as "Learn more" or "Sign up now."
9. Test and refine: Test your email sequence, refine it based on performance, and make adjustments as needed.

Example of a drip mail campaign:

Email 1 (Welcome Email)

• Subject: Welcome to [Your Company]!
• Content: Introduce yourself, provide a brief overview of your company, and offer a free resource (e.g., eBook).
• CTA: "Learn more about our products/services"

Email 2 (Nurture Email)

• Subject: How [Your Product/Service] Can Help You
• Content: Share a success story or testimonial, highlighting the benefits of your product/service.
• CTA: "Schedule a demo"

Email 3 (Promotional Email)

• Subject: Limited-Time Offer: [Your Product/Service]
• Content: Offer a limited-time discount or promotion, emphasizing the value of your product/service.
• CTA: "Buy now"

Best practices for selling with drip mails:

1. Keep it personalized: Use the lead's name and tailor the content to their interests and behaviors.
2. Focus on value: Provide valuable information, insights, or solutions in each email.
3. Keep it concise: Keep your emails brief and to the point, avoiding overwhelming the lead.
4. Use segmentation: Segment your email list to ensure the right message reaches the right audience.
5. Monitor and adjust: Track the performance of your drip mail campaign and make adjustments as needed.

By following these steps and best practices, you can create a powerful drip mail campaign that nurtures leads and converts them into customers.