How to send bulk mail postcards

Sending bulk mail postcards can be a cost-effective way to reach a large number of people with your message. Here's a step-by-step guide to help you get started:

Preparation

  1. Design your postcard: Create a design for your postcard that includes the essential information you want to convey. Make sure it's visually appealing and easy to read.
  2. Choose your mailing list: Decide who you want to send the postcards to. You can use a list of customers, prospects, or a random selection of people.
  3. Check the USPS guidelines: Familiarize yourself with the United States Postal Service (USPS) guidelines for bulk mail postcards. You can find more information on their website.

Printing and Mailing

  1. Print your postcards: Print your postcards on high-quality paper or cardstock. You can use a printer or outsource the printing to a professional printing company.
  2. Sort and bundle your postcards: Sort your postcards by zip code or carrier route to ensure efficient delivery. Bundle the postcards together using rubber bands or paper clips.
  3. Affix the correct postage: Apply the correct postage to each bundle of postcards. For bulk mail, you'll need to use a permit imprint or a bulk mail permit.
  4. Use a bulk mail permit: If you plan to send a large volume of mail, you may need to obtain a bulk mail permit from the USPS. This permit allows you to use a special permit imprint on your mailpieces.
  5. Mail your postcards: Take your bundled postcards to a post office or mail them from your office using a mail carrier.

Tips and Considerations

  1. Use a clear and concise message: Make sure your message is easy to read and understand.
  2. Use a compelling design: Use eye-catching graphics and colors to make your postcard stand out.
  3. Include a call-to-action: Encourage the recipient to take a specific action, such as visiting your website or calling your office.
  4. Use a clear and legible font: Choose a font that's easy to read, even for people with vision impairments.
  5. Check the USPS regulations: Familiarize yourself with the USPS regulations for bulk mail postcards, including size, shape, and content restrictions.
  6. Track your results: Keep track of your postcard campaign's effectiveness by monitoring the response rate and adjusting your strategy accordingly.

Costs and Pricing

The cost of sending bulk mail postcards will depend on the size of your mailing list, the design and printing costs, and the postage costs. Here are some estimated costs to consider:

Overall, the cost of sending bulk mail postcards can range from $0.50 to $2.00 per postcard, depending on the complexity of your campaign.