Iterable mail

Iterable mail, also known as transactional email or triggered email, is a type of email marketing that involves sending personalized and targeted emails to customers or users based on their interactions with a website, application, or service.

Iterable mail is often used to:

  1. Confirm account creation or login: Send a welcome email to new users, or a confirmation email after they've logged in.
  2. Send password reset instructions: When a user forgets their password, send an email with a reset link.
  3. Notify about changes or updates: Inform users about changes to their account, such as a password reset or a new feature.
  4. Send transactional emails: Send emails related to transactions, such as order confirmations, shipping updates, or payment receipts.
  5. Provide personalized content: Send targeted emails based on user behavior, preferences, or demographics.

Iterable mail is different from traditional email marketing in that it is triggered by specific user actions or events, rather than being sent as part of a mass email campaign. This approach allows for more personalized and relevant communication with users, which can lead to higher engagement and conversion rates.

Some common examples of iterable mail include:

Iterable mail is often used in industries such as:

To implement iterable mail, you'll need to:

  1. Set up an email service provider (ESP) that supports transactional email, such as Mailgun, Sendgrid, or Amazon SES.
  2. Design and create your email templates using a template engine like Handlebars or Mustache.
  3. Write code to trigger the email sending process based on specific user actions or events.
  4. Integrate your email sending code with your application or website using APIs or webhooks.
  5. Monitor and analyze your email metrics to optimize your iterable mail campaigns.

By using iterable mail, you can improve user engagement, increase conversions, and provide a better overall user experience.