Mailability score meaning
The Mailability Score!
The Mailability Score is a metric used to evaluate the deliverability of an email address. It's a numerical score that ranges from 0 to 100, indicating the likelihood of an email being successfully delivered to the recipient's inbox.
Here's a breakdown of what the Mailability Score means:
High Score (80-100):
- The email address is highly likely to be deliverable and will likely land in the recipient's inbox.
- The sender's reputation is good, and the email is less likely to be flagged as spam.
Medium Score (50-79):
- The email address has a moderate chance of being deliverable, but there's a higher risk of being flagged as spam or landing in the recipient's junk folder.
- The sender's reputation is average, and the email may require additional authentication or whitelisting to ensure delivery.
Low Score (0-49):
- The email address is unlikely to be deliverable, and the email is more likely to be flagged as spam or bounce back as undeliverable.
- The sender's reputation is poor, and the email may be blocked by the recipient's email provider or spam filters.
The Mailability Score takes into account various factors, including:
- Domain reputation: The sender's domain's reputation, including its history of sending spam or unwanted emails.
- IP reputation: The IP address used to send the email, including its history of sending spam or unwanted emails.
- Email authentication: The presence and effectiveness of email authentication protocols, such as SPF, DKIM, and DMARC.
- Content quality: The quality and relevance of the email content, including the subject line, body, and attachments.
- Recipient engagement: The recipient's past interactions with the sender, including open rates, click-through rates, and unsubscribe rates.
By monitoring the Mailability Score, email marketers and senders can identify potential issues with their email campaigns and take steps to improve deliverability, increase engagement, and reduce the risk of being flagged as spam.