Mailchimp deliverability rate test

Mailchimp's deliverability rate test is a tool that helps you evaluate the effectiveness of your email campaigns by analyzing the percentage of emails that successfully reach your subscribers' inboxes. Here's a step-by-step guide on how to use Mailchimp's deliverability rate test:

Prerequisites:

1. You need to have a Mailchimp account with a verified domain (i.e., a domain that you own and have set up with Mailchimp).
2. You need to have a list of subscribers in your Mailchimp account.

How to run the deliverability rate test:

1. Log in to your Mailchimp account and navigate to the "Reports" tab.
2. Click on "Deliverability" from the dropdown menu.
3. Click on "Run a test" to initiate the deliverability rate test.
4. Select the list you want to test from the dropdown menu.
5. Choose the type of test you want to run:
   • "Basic" test: This test checks the deliverability of a single email campaign.
   • "Advanced" test: This test checks the deliverability of multiple email campaigns and provides more detailed insights.
6. Click "Run test" to start the test.

What the deliverability rate test measures:

The deliverability rate test measures the percentage of emails that are successfully delivered to your subscribers' inboxes. It also provides insights into the following metrics:

1. Delivery rate: The percentage of emails that are successfully delivered to your subscribers' inboxes.
2. Bounce rate: The percentage of emails that are bounced back to you due to invalid or non-existent email addresses.
3. Complaint rate: The percentage of emails that are marked as spam or reported as unwanted by your subscribers.
4. Unsubscribe rate: The percentage of emails that are unsubscribed from your list.

Interpreting the results:

The deliverability rate test provides a score out of 100, which indicates the overall deliverability of your email campaigns. A higher score indicates better deliverability.

Here are some general guidelines for interpreting the results:

• Score 80-100: Excellent deliverability. Your emails are likely to be delivered to your subscribers' inboxes.
• Score 60-79: Good deliverability. Your emails may be delivered to some subscribers' inboxes, but you may experience some issues with delivery.
• Score 40-59: Fair deliverability. Your emails may be delivered to some subscribers' inboxes, but you may experience significant issues with delivery.
• Score 0-39: Poor deliverability. Your emails are unlikely to be delivered to your subscribers' inboxes.

Tips to improve deliverability:

1. Verify your domain: Make sure your domain is verified with Mailchimp to ensure that your emails are sent from a trusted source.
2. Use a clear and relevant subject line: Use a subject line that accurately reflects the content of your email and is not misleading.
3. Use a clear and concise email body: Use a clear and concise email body that is easy to read and understand.
4. Avoid spam triggers: Avoid using spam triggers such as all caps, excessive punctuation, and excessive use of keywords.
5. Segment your list: Segment your list to ensure that you are sending emails to subscribers who are interested in your content.
6. Monitor your bounce and complaint rates: Monitor your bounce and complaint rates to identify and address any issues with your email campaigns.

By following these tips and using Mailchimp's deliverability rate test, you can improve the effectiveness of your email campaigns and increase the chances of your emails being delivered to your subscribers' inboxes.