Mailing lisy
You're referring to a "mailing list"!
A mailing list is a collection of email addresses that are used to send targeted and personalized messages to a group of people. Mailing lists can be used for various purposes, such as:
- Newsletters: Sending regular updates, news, and information to subscribers.
- Marketing campaigns: Promoting products, services, or events to a targeted audience.
- Event invitations: Inviting people to attend conferences, webinars, or other events.
- Surveys and research: Collecting feedback and opinions from a specific group of people.
Types of mailing lists:
- Opt-in mailing lists: Subscribers explicitly sign up to receive emails from you.
- Opt-out mailing lists: Subscribers can choose to unsubscribe at any time.
- Public mailing lists: Anyone can join or leave the list.
- Private mailing lists: Only authorized individuals can join or manage the list.
Benefits of using a mailing list:
- Targeted marketing: Reach the right audience with personalized messages.
- Cost-effective: Send emails to a large number of people at a lower cost than traditional mail.
- Measurable results: Track open rates, click-through rates, and conversion rates.
- Improved engagement: Build relationships with subscribers and encourage loyalty.
Common mailing list management tools:
- Email marketing software: Mailchimp, Constant Contact, Campaign Monitor, etc.
- CRM systems: Salesforce, HubSpot, Zoho, etc.
- Mailing list management platforms: MailerLite, Sendinblue, GetResponse, etc.
Remember to always follow best practices when creating and managing a mailing list, such as:
- Obtaining explicit consent from subscribers.
- Providing an easy way for subscribers to unsubscribe.
- Respecting subscribers' privacy and data protection regulations.
- Keeping your mailing list clean and up-to-date.