No makeup daily mail

You're referring to the popular "No Makeup Selfie" trend that started on social media, particularly on Twitter and Instagram, where people share photos of themselves without makeup to promote self-acceptance and body positivity.

The hashtag #NoMakeupSelfie was started by the Daily Mail in 2014, as a way to encourage women to share photos of themselves without makeup to show that beauty is more than just a physical appearance. The campaign aimed to promote self-acceptance, self-love, and body positivity, and to challenge societal beauty standards.

The idea was simple: women were encouraged to take a selfie without makeup, and share it on social media using the hashtag #NoMakeupSelfie. The goal was to show that beauty is not just about physical appearance, but also about confidence, self-acceptance, and inner beauty.

The campaign was a huge success, with thousands of women sharing their no-makeup selfies on social media. The hashtag trended on Twitter and Instagram, and the campaign was covered by major media outlets around the world.

The #NoMakeupSelfie campaign has since become an annual event, with many women participating every year to promote self-acceptance and body positivity. It's a powerful reminder that beauty is more than just a physical appearance, and that self-love and self-acceptance are essential for a positive and confident life.