Peached mailers
You're referring to "peach mailers"!
Peach mailers are a type of direct mail marketing campaign that involves sending targeted, personalized mailers to potential customers. The term "peach" refers to the idea that the mailer is so appealing and valuable that it's like a juicy peach - people can't resist opening it!
Here are some key characteristics of peach mailers:
- Personalization: Peach mailers are often personalized with the recipient's name, address, and other relevant details to make them feel more targeted and relevant.
- High-quality content: The content inside the mailer is typically high-quality, engaging, and informative, making it worth opening and reading.
- Unique offer: Peach mailers often include a unique offer, discount, or promotion that's exclusive to the recipient, making them feel special and valued.
- Eye-catching design: The design of the mailer is often eye-catching, colorful, and attention-grabbing, making it stand out in a crowded mailbox.
- Measurable results: Peach mailers are designed to generate measurable results, such as website traffic, phone calls, or in-store visits.
Some common uses of peach mailers include:
- New customer acquisition: Peach mailers can be used to attract new customers and encourage them to try a product or service.
- Customer retention: Peach mailers can be used to retain existing customers and encourage repeat business.
- Promotions and events: Peach mailers can be used to promote special events, sales, or limited-time offers.
- Product launches: Peach mailers can be used to launch new products or services and generate buzz around them.
Overall, peach mailers are a powerful marketing tool that can help businesses connect with their target audience, build brand awareness, and drive conversions.