What is a bulk mail
Bulk mail, also known as bulk mailing or mass mailing, refers to the sending of a large quantity of identical or similar mail pieces, such as letters, postcards, or flyers, to a large number of recipients. This can include:
- Direct mail: Sending targeted marketing materials, such as catalogs, brochures, or promotional letters, to a large number of customers or potential customers.
- Transactional mail: Sending routine communications, such as bills, statements, or notifications, to a large number of customers or clients.
- Non-profit mail: Sending fundraising appeals, newsletters, or other materials to a large number of supporters or donors.
Bulk mail is typically sent through the United States Postal Service (USPS) or other postal services, and is often processed at a lower rate than regular mail due to the large volume of mail being sent.
To qualify for bulk mail rates, mailers must meet certain requirements, such as:
- Using a specific type of mailpiece, such as a letter or flat, that is designed for bulk mailing.
- Using a specific type of postage, such as a bulk mail permit or a postage meter.
- Meeting specific formatting and content requirements, such as using a specific font and font size, and including a specific amount of postage.
- Using a specific type of mailing list, such as a list of names and addresses that is sorted and organized for bulk mailing.
Bulk mail can be sent using various methods, including:
- First-Class Mail: This is the most common type of bulk mail, and is used for sending letters, postcards, and other types of mail.
- Standard Mail: This type of bulk mail is used for sending larger quantities of mail, such as catalogs, brochures, and flyers.
- Periodicals: This type of bulk mail is used for sending publications, such as newspapers, magazines, and newsletters.
- Non-Profit Mail: This type of bulk mail is used for sending fundraising appeals, newsletters, and other materials to non-profit organizations.
Bulk mail can be an effective way to reach a large number of people quickly and efficiently, and is often used by businesses, non-profit organizations, and government agencies to communicate with their customers, supporters, or constituents.