So net net tw mail
You're referring to the popular phrase "Net, Net, Twice" (NTT) in the context of email marketing!
"Net, Net, Twice" is a phrase used to describe the process of sending an email campaign to a list of subscribers, and then sending a follow-up email to those who didn't engage with the initial email. The idea is to "net" out the unengaged subscribers and then send a second email to the remaining subscribers who are more likely to engage.
Here's a breakdown of the process:
- Net: Send an email campaign to a list of subscribers.
- Net: Identify and remove unengaged subscribers (e.g., those who didn't open or click on the email).
- Twice: Send a follow-up email to the remaining subscribers who are more likely to engage.
The goal of NTT is to improve email deliverability, reduce spam complaints, and increase engagement rates by targeting only the most interested and engaged subscribers.
Do you have any specific questions about NTT or email marketing in general?