Target audience for the daily mail
The Daily Mail is a British tabloid newspaper that is known for its conservative and right-wing editorial stance. The target audience for the Daily Mail is generally considered to be:
- Middle-aged to older adults: The Daily Mail's readership tends to skew towards older adults, with a median age of around 55-60 years old.
- Conservative and right-wing voters: The Daily Mail is known for its conservative and right-wing editorial stance, which appeals to readers who identify as conservative or right-wing.
- Middle-class and affluent readers: The Daily Mail's readership tends to be middle-class and affluent, with a higher proportion of readers who are homeowners, have a higher level of education, and have a higher income.
- Suburban and rural readers: The Daily Mail has a strong presence in suburban and rural areas, where its readers tend to be more conservative and traditional.
- Older women: The Daily Mail has a strong following among older women, who tend to be more conservative and traditional in their views.
In terms of demographics, the Daily Mail's target audience is generally considered to be:
- Age: 45-65 years old
- Gender: Female (55% of readers)
- Education: GCSE or equivalent (60% of readers)
- Income: £20,000-£50,000 per year (50% of readers)
- Occupation: Managerial or professional (40% of readers)
- Residence: Suburban or rural areas (60% of readers)
It's worth noting that these demographics are not set in stone and may vary depending on the specific edition or section of the newspaper. Additionally, the Daily Mail's online presence and social media following may attract a different demographic than its print edition.