What is informed mail

Informed Mail is a type of email marketing platform that specializes in helping businesses send targeted and personalized emails to their customers and prospects. The company was founded in 2014 and is headquartered in San Francisco, California.

Informed Mail's platform uses machine learning algorithms to analyze customer data and behavior, allowing businesses to create highly targeted and personalized email campaigns. The platform also provides features such as:

  1. Data enrichment: Informed Mail can enrich customer data by appending missing information, correcting errors, and updating outdated information.
  2. Segmentation: The platform allows businesses to segment their email lists based on various criteria, such as demographics, behavior, and preferences.
  3. Personalization: Informed Mail enables businesses to personalize their emails by inserting customer names, addresses, and other relevant information.
  4. Automation: The platform allows businesses to automate their email campaigns by setting up triggers and workflows based on customer behavior and preferences.
  5. Analytics: Informed Mail provides detailed analytics and reporting on email campaign performance, allowing businesses to track opens, clicks, conversions, and other key metrics.

Informed Mail's platform is designed to help businesses improve their email marketing efforts by increasing engagement, conversion rates, and customer loyalty. The company serves a wide range of industries, including e-commerce, finance, healthcare, and technology.

Some of the key benefits of using Informed Mail include:

  1. Improved email deliverability: Informed Mail's platform is designed to help businesses improve their email deliverability rates by avoiding spam filters and ensuring that emails are delivered to the intended recipients.
  2. Increased engagement: The platform's personalization and segmentation features help businesses create more relevant and engaging email campaigns, which can lead to higher open rates, click-through rates, and conversion rates.
  3. Better customer insights: Informed Mail's analytics and reporting features provide businesses with valuable insights into customer behavior and preferences, which can be used to inform marketing strategies and improve customer relationships.
  4. Scalability: The platform is designed to handle large volumes of email traffic, making it suitable for businesses of all sizes.

Overall, Informed Mail is a powerful email marketing platform that can help businesses improve their email marketing efforts and achieve their marketing goals.