Why do my send mails land in spam

The frustration of sending emails that end up in spam folders! There are several reasons why your emails might be landing in spam, and I'll outline some common causes and solutions to help you improve your email deliverability.

Common reasons why emails land in spam:

  1. Spam filters are getting better: Spam filters have become increasingly sophisticated, using machine learning algorithms to detect and block spam emails.
  2. Poor email content: Spam filters look for certain keywords, phrases, and formatting that are commonly used in spam emails.
  3. Invalid or missing sender information: If your sender information (e.g., email address, name, and domain) is invalid or missing, it can trigger spam filters.
  4. High bounce rates: If your emails are bouncing frequently, it can indicate that your email list is not valid or that your emails are being sent to non-existent addresses.
  5. Unsolicited emails: Sending unsolicited emails to people who didn't opt-in to receive emails from you can trigger spam filters.
  6. Lack of authentication: Failing to authenticate your emails using SPF, DKIM, or DMARC can lead to spam filters flagging your emails.
  7. Poor email formatting: Using too many images, excessive use of HTML, or poor formatting can trigger spam filters.
  8. Sending too many emails: Sending too many emails in a short period can be seen as spammy behavior.
  9. Using spammy keywords: Using keywords that are commonly used in spam emails can trigger spam filters.
  10. Not complying with anti-spam laws: Failing to comply with anti-spam laws, such as the CAN-SPAM Act in the US, can lead to spam filters flagging your emails.

Solutions to improve email deliverability:

  1. Verify your sender information: Ensure your sender information is accurate, complete, and consistent across all emails.
  2. Use a valid and authentic domain: Use a valid domain and authenticate your emails using SPF, DKIM, and DMARC.
  3. Build a clean and engaged email list: Only send emails to people who have opted-in to receive emails from you, and regularly clean your email list to remove invalid or unengaged addresses.
  4. Use a clear and concise subject line: Avoid using spammy keywords or misleading subject lines.
  5. Use a clear and relevant email content: Avoid using spammy language, excessive use of HTML, or poor formatting.
  6. Use a strong and relevant sender name: Use a sender name that is relevant to your email content and is not misleading.
  7. Monitor your bounce rates: Regularly monitor your bounce rates and remove invalid or unengaged addresses from your email list.
  8. Comply with anti-spam laws: Ensure you comply with anti-spam laws, such as the CAN-SPAM Act in the US.
  9. Use a spam filter-friendly email service provider: Choose an email service provider that has a good reputation and uses spam filter-friendly practices.
  10. Test and refine your emails: Test your emails regularly and refine your content and formatting to improve deliverability.

By following these tips, you can improve your email deliverability and reduce the likelihood of your emails landing in spam folders.