Why is mail going to spam

The frustration of emails landing in the spam folder! There are several reasons why your emails might be getting flagged as spam. Here are some common causes:

  1. Content-based filtering: Spam filters analyze the content of your email, including the subject line, body, and attachments. If your email contains certain keywords, phrases, or formatting that are commonly used in spam emails, it may be flagged as spam.
  2. Sender reputation: If you're sending emails from a domain or IP address that has a poor reputation (e.g., due to previous spamming activities), your emails may be more likely to be flagged as spam.
  3. Unsolicited or bulk emailing: If you're sending unsolicited emails or sending large volumes of emails to people who haven't opted-in to receive them, you may be flagged as a spammer.
  4. Lack of authentication: If your emails don't have proper authentication (e.g., SPF, DKIM, DMARC), it can make it harder for recipients to verify your identity, leading to spam filtering.
  5. Poor formatting and grammar: Emails with poor formatting, grammar, or spelling may be seen as less legitimate and more likely to be flagged as spam.
  6. High volume of emails: Sending a large number of emails in a short period can trigger spam filters, as it may appear like a spamming activity.
  7. Unusual or suspicious behavior: If your emails exhibit unusual behavior, such as using multiple domains or IP addresses, or sending emails with unusual subject lines or attachments, it may raise suspicions and trigger spam filtering.
  8. Recipient's email provider: Different email providers have different spam filtering algorithms and settings. What may not be flagged as spam by one provider may be flagged by another.
  9. Blacklisting: If your IP address or domain is listed on a blacklist (e.g., Spamhaus), your emails may be automatically flagged as spam by many email providers.
  10. Lack of opt-in: If you're sending emails to people who haven't explicitly opted-in to receive them, you may be seen as a spammer and your emails may be flagged as spam.

To reduce the likelihood of your emails being flagged as spam, make sure to:

Remember, it's always a good idea to test your emails with a small group of recipients before sending them to a larger audience to ensure they're not being flagged as spam.