Www usps com every door direct mail
The Every Door Direct Mail (EDDM) program offered by the United States Postal Service (USPS) is a cost-effective way for businesses to reach every address in a specific geographic area without needing to purchase a mailing list or obtain permission from recipients.
Here's a step-by-step guide to using the USPS EDDM program:
Eligibility:
- Businesses, organizations, and individuals can participate in the EDDM program.
- You must have a valid USPS account and a commercial base pricing agreement.
How it works:
- Choose your target area: Select the geographic area you want to target, such as a city, zip code, or carrier route.
- Design your mailpiece: Create a mailpiece that meets USPS regulations (e.g., size, weight, and content).
- Order your mailpieces: Submit your mailpiece design and order the quantity you need through the USPS website or a USPS-approved vendor.
- Pay for postage: Pay for postage using your USPS account or a credit card.
- Deliver your mailpieces: USPS will deliver your mailpieces to every address in your chosen target area.
Benefits:
- Cost-effective: EDDM is often cheaper than traditional direct mail methods.
- Targeted: Reach every address in a specific geographic area.
- No mailing list required: You don't need to purchase a mailing list or obtain permission from recipients.
- Fast turnaround: Mailpieces are typically delivered within 3-5 business days.
Tips and considerations:
- Design guidelines: Ensure your mailpiece meets USPS regulations and is visually appealing.
- Content restrictions: Avoid using promotional materials that are too large or too small, and ensure your content is not misleading or deceptive.
- Delivery times: EDDM mailpieces are typically delivered between 10 am and 5 pm, Monday through Saturday.
- Tracking: USPS does not provide tracking information for EDDM mailpieces.
Resources:
- USPS EDDM website: www.usps.com/eddm
- USPS EDDM guide: www.usps.com/eddm/guide
- USPS-approved vendors: www.usps.com/eddm/vendors
By following these steps and guidelines, you can effectively use the USPS EDDM program to reach your target audience and grow your business.