Direct mailers that work

Here are some direct mailer ideas that have been known to work:

Personalized Letters: A personalized letter with the recipient's name and address can be very effective. Make sure to include a clear call-to-action and a sense of urgency.

Example: "Dear [Name], We've been thinking about you and wanted to offer you an exclusive deal on our new product. Limited time only!"

Self-Mailers: Self-mailers are a type of direct mail piece that can be folded and mailed flat. They're great for promoting a product or service and can be designed to stand out in a crowded mailbox.

Example: A self-mailer for a new restaurant could feature a menu and a map to the location.

Postcards: Postcards are a simple and cost-effective way to reach your audience. They can be used to promote a product, service, or event.

Example: A postcard for a local event could feature a photo of the event and a brief description of what attendees can expect.

Brochures: Brochures are a great way to provide more information about a product or service. They can be used to promote a business or organization and can be mailed to a targeted audience.

Example: A brochure for a new gym could feature information about the gym's services, hours, and location.

Envelopes with a Twist: Adding a unique element to an envelope can make it stand out and increase the chances of it being opened.

Example: A envelope with a puzzle or game on the outside can make it more likely to be opened.

Incentive Mailers: Offering an incentive, such as a discount or free trial, can be a great way to encourage people to respond to a direct mail piece.

Example: A mailer for a new software company could offer a free trial of their product and a discount for first-time customers.

Storytelling Mailers: Using storytelling techniques can make a direct mail piece more engaging and memorable.

Example: A mailer for a non-profit organization could tell the story of a person or family who has been helped by the organization.

Interactive Mailers: Adding interactive elements, such as a quiz or survey, can make a direct mail piece more engaging and increase the chances of it being shared.

Example: A mailer for a new product could include a quiz to help people determine which product is right for them.

Video Mailers: Including a video in a direct mail piece can make it more engaging and memorable.

Example: A mailer for a new restaurant could include a video showcasing the restaurant's menu and atmosphere.

Follow-up Mailers: Sending a follow-up mailer to people who have shown interest in a product or service can help to keep them engaged and increase the chances of a sale.

Example: A follow-up mailer for a new product could offer a special promotion or discount to people who have shown interest in the product.

Some popular direct mailer formats include:

Some popular direct mailer sizes include:

Some popular direct mailer materials include:

Some popular direct mailer printing techniques include:

Some popular direct mailer finishing techniques include: