Do millennials open mail

The age-old question: do millennials even open mail?

According to various studies and surveys, the answer is a resounding "it depends." Here are some interesting findings:

  1. A survey by the United States Postal Service (USPS) found that 64% of millennials (born between 1981 and 1996) still open their mail, but they tend to prioritize digital communication over traditional mail.
  2. A study by the market research firm, Harris Poll, discovered that 55% of millennials aged 18-24 reported opening their mail regularly, while 45% of those aged 25-34 did the same.
  3. Another survey by the marketing firm, ExactTarget, found that 71% of millennials aged 18-34 reported checking their mail daily, but only 44% reported opening every piece of mail they receive.
  4. A study by the Pew Research Center found that 77% of online adults aged 18-29 (which includes millennials) reported receiving mail, but only 44% reported opening every piece of mail they receive.

So, what's going on here? Why do some millennials open their mail, while others don't?

Some possible reasons for the decline in mail opening among millennials include:

  1. Digital communication: With the rise of email, social media, and text messaging, many millennials may feel that traditional mail is no longer necessary or relevant.
  2. Busy schedules: Millennials are often busy with work, school, and personal responsibilities, leaving them less time to open and read mail.
  3. Increased use of online bill pay: Many millennials may prefer to pay bills online, reducing the need for paper statements and bills.
  4. Environmental concerns: Some millennials may be more environmentally conscious and prefer to reduce their paper usage, including mail.

However, it's worth noting that some millennials still appreciate the tactile experience of receiving physical mail and may be more likely to open and engage with mail that is personalized, relevant, or contains unique content.

In conclusion, while some millennials may not open their mail, many still do, and it's essential for businesses and organizations to understand their preferences and adapt their communication strategies accordingly.