How to stop email going to spam folder mail chimp

The eternal struggle! Here are some tips to help you reduce the likelihood of your Mailchimp emails landing in the spam folder:

1. Verify your domain and set up DKIM:

• Verify your domain with Mailchimp to ensure that your emails are coming from a legitimate source.
• Set up DomainKeys Identified Mail (DKIM) to authenticate your emails and prevent spam filters from flagging them.

2. Use a clear and relevant subject line:

• Avoid using all caps, excessive punctuation, or misleading subject lines that might trigger spam filters.
• Keep your subject line concise, descriptive, and relevant to the content of your email.

3. Use a legitimate "From" name and email address:

• Use a recognizable "From" name and email address that matches your brand and domain.
• Avoid using generic or misleading "From" names that might be perceived as spammy.

4. Include a clear and concise message:

• Keep your email content concise, well-structured, and easy to read.
• Avoid using overly promotional language, excessive links, or attachments that might trigger spam filters.

5. Use a valid and relevant reply-to email address:

• Make sure your reply-to email address is valid and relevant to your brand and domain.
• This helps ensure that recipients can easily respond to your emails.

6. Avoid using spammy keywords and phrases:

• Steer clear of keywords and phrases commonly associated with spam, such as "free," "win," "limited time offer," or "click here."
• Use relevant and descriptive keywords that accurately reflect the content of your email.

7. Use a consistent sending schedule:

• Avoid sending emails at unusual or irregular intervals, as this might trigger spam filters.
• Stick to a consistent sending schedule to help your emails build trust with recipients.

8. Monitor your bounce and complaint rates:

• Keep an eye on your bounce and complaint rates to identify potential issues with your email list or content.
• Clean up your email list regularly to prevent bounces and complaints.

9. Use Mailchimp's built-in spam filters:

• Mailchimp offers built-in spam filters that can help you identify and prevent spammy emails from being sent.
• Use these filters to review and adjust your email content before sending.

10. Test and refine your emails:

• Test your emails with different subject lines, content, and sending schedules to see what works best.
• Refine your emails based on the results of your testing to improve deliverability and engagement.

By following these tips, you can reduce the likelihood of your Mailchimp emails landing in the spam folder and improve your overall email deliverability.