Ontraport email deliverability

Ontraport is an all-in-one marketing automation platform that allows users to manage their email marketing campaigns, among other features. Email deliverability is a crucial aspect of email marketing, and Ontraport provides various tools and features to help users improve their email deliverability. Here are some key aspects of Ontraport email deliverability:

  1. Domain Authentication: Ontraport allows users to set up domain authentication, which helps to verify the ownership of their domain and improves email deliverability. This can be done through DNS records or HTML files.
  2. SPF (Sender Policy Framework) Records: Ontraport provides SPF records, which help to prevent spam by specifying which IP addresses are authorized to send emails on behalf of a domain.
  3. DKIM (DomainKeys Identified Mail) Records: Ontraport also provides DKIM records, which help to verify the authenticity of emails by adding a digital signature to the message header.
  4. Warm-up Period: Ontraport has a built-in warm-up period feature, which helps to gradually increase the sending volume of new email accounts to prevent being flagged as spam.
  5. IP Warm-up: Ontraport's IP warm-up feature helps to gradually increase the sending volume of new IP addresses to prevent being flagged as spam.
  6. Email Authentication: Ontraport provides email authentication, which helps to verify the authenticity of emails by checking the sender's domain and IP address.
  7. Content Filtering: Ontraport's content filtering feature helps to prevent spam by filtering out emails that contain suspicious content, such as spam keywords or attachments.
  8. Blacklist Monitoring: Ontraport monitors blacklists, such as Spamhaus and SORBS, to prevent emails from being sent to known spam traps or blacklisted IP addresses.
  9. Bounce Handling: Ontraport's bounce handling feature helps to manage bounced emails by automatically removing invalid email addresses from the list and sending a notification to the user.
  10. Compliance with Anti-Spam Laws: Ontraport complies with anti-spam laws, such as the CAN-SPAM Act, by providing features that help users comply with these laws, such as including a clear unsubscribe link and not using deceptive subject lines.

To improve email deliverability in Ontraport, users can:

  1. Segment their email lists: Segmenting email lists helps to ensure that emails are sent to engaged subscribers, reducing the likelihood of being flagged as spam.
  2. Use a clear and relevant subject line: Using a clear and relevant subject line helps to increase the chances of emails being opened and read.
  3. Use a compelling and relevant email content: Using compelling and relevant email content helps to increase the chances of emails being opened and read.
  4. Avoid spam triggers: Avoiding spam triggers, such as using all caps or excessive punctuation, helps to reduce the likelihood of emails being flagged as spam.
  5. Monitor email metrics: Monitoring email metrics, such as open rates and click-through rates, helps to identify areas for improvement and optimize email campaigns.

By following these best practices and using Ontraport's email deliverability features, users can improve their email deliverability and increase the effectiveness of their email marketing campaigns.